AI Insights · Timothy · April 2022
Top 5 Free to Play Games on iOS in Europe - Q1 2022
The first quarter of 2022 saw significant trends among the top free-to-play games on iOS in Europe, with notable performances from Subway Surfers, Coloring Match, Hay Day, Clash Royale, and Roblox.
In the first quarter of 2022, the top free-to-play games on iOS in Europe showcased interesting trends in downloads, revenue, and active users. Here's a detailed look at the performance of the top five games, based on data from Sensor Tower.
Subway Surfers from Sybo Games ApS experienced a strong quarter with weekly downloads peaking at approximately 422K in the last week of March. The game maintained a steady weekly revenue, peaking at around $36K at the end of December. Weekly active users saw a notable increase from 5.9M at the end of December to 7.4M by the end of March.
Coloring Match by Supersonic Studios Ltd had a fluctuating performance in Q1 2022. Weekly downloads peaked at 456K in late January but declined to around 159K by the end of March. Revenue trends showed a peak of $2K in mid-January, tapering off to just under $1K by the end of March. Active users also saw a decline from 638K in late December to 381K by the end of March.
Hay Day by Supercell demonstrated robust revenue performance, with a peak of approximately $1.2M in late February. Weekly downloads saw a high of 391K in early February but dropped to around 160K by the end of March. The game’s active user base grew from 3.1M in late December to a peak of 6.8M in early March, ending the quarter at 6.5M.
Clash Royale, another hit from Supercell, had notable revenue peaks, reaching as high as $1.9M in early February. Downloads remained relatively stable with a peak of 269K in early February. The active user count fluctuated slightly but remained strong, peaking at 8.6M in early March and finishing the quarter at 8.6M.
Roblox by Roblox Corporation maintained a steady revenue stream, peaking at $3.2M in late December. Downloads showed a downward trend from 356K at the end of December to approximately 199K by the end of March. The active user base remained relatively stable, fluctuating around 5.4M throughout the quarter.
These insights highlight the dynamic nature of the free-to-play gaming market on iOS in Europe. For more detailed insights and data, visit Sensor Tower.
